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An exclusive, early look into Canopy Growth’s first retail partnership in the U.S., which will bring the BioSteel line backed by former NHL pro Michael Cammalleri, to roughly 500 Vitamin Shoppe locations in the U.S. Canopy, BioSteel And Vitamin Shoppe Javier Hasse, using images provided by the companies. BioSteel, a nutrition company co-founded by former…
An exclusive, early look into Canopy Development’s first retail partnership in the U.S., which will bring the BioSteel line backed by former NHL pro Michael Cammalleri, to roughly 500 Vitamin Shoppe places in the U.S.
BioSteel, a nutrition company co-founded by previous NHL pro Michael Cammalleri, just recently entered the cannabis area after Canadian behemoth Canopy Development (CGC) acquired a majority stake in the company in 2019– with the intent to pursue a strategic partnership to co-develop CBD items.
After a relatively quiet soft launch for the very first few items in the line (Protein Powder, Sugar-Free Protein Gum, Hydration Mix and Sport Collagen), BioSteel and Canopy Growth will reveal their first significant brick and mortar retail collaboration stateside on Monday.
According to details procured exclusively ahead of a news release, the business have actually struck a deal with The Vitamin Shoppe, which will now use the brand-new products line, BioSteel CBD for Sport, throughout nearly 500 traditional areas in the U.S. This is Canopy Development’s first retail collaboration in the U.S.
Discussing the issue, BioSteel co-founder and co-CEO Michael Cammelleri stated his group is “happy to partner with a leading merchant like the Vitamin Shoppe, a company that shares” Canopy Development and Biosteel’s “dedication to making the highest quality dietary items readily available to American customers.
” With the launch of BioSteel CBD for Sport, we’re delivering the advantages of our distinguished sugar-free Sports Hydration Mix and other nutritional products while satisfying consumer need for CBD as part of a healthy and active way of life,” he included.
A Little History
Cammelleri began BioSteel in 2009 with co-CEO John Celenza, looking for to fill a gap they saw in the market: one for “cleaner” sports nutrition products for professional athletes, without artificial sweeteners and other “secret ingredients,” the business described.
When CBD was eliminated from the World Anti-Doping Company’s (WADA) banned substances list for professional athletes in 2018, Cammelleri saw yet another chance to innovate. Having experienced the advantages of CBD for his own physical performance and workout recovery, he partnered with Canopy Growth Corporation to develop a brand-new line of CBD products developed for the unique requirements of the sports community.
” Development is continuing to occur as we take a look at additional product offerings to meet the needs of our customer base,” added BioSteel co-CEO John Celenza. ” We see BioSteel CBD for Sport as a method for active customers to incorporate it into their everyday diet plan and fitness regimens through their hydration, protein, collagen or perhaps gum.”