Are You Making These Dangerous Investment Mistakes? Click Here to Read Our Special Report The move is part of an aggressive push into the U.S. CBD market segment. Canopy Growth (NYSE:CGC) has snagged a top athlete to quarterback its efforts to sell comestibles products. At least in a manner of speaking. The Canadian marijuana company…
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Canopy Growth( NYSE: CGC) has actually snagged a top athlete to quarterback its efforts to sell comestibles items. At least in a manner of speaking.
The Canadian cannabis company revealed on Tuesday that BioSteel Sports Nutrition, the dietary supplement maker it obtained a 72%bulk stake in last October, has actually signed Kansas City Chiefs quarterback Patrick Mahomes as a “partner,” basically an endorser of the brand name.
Image source: BioSteel (Canopy Growth).
Canopy Development and Mahomes claim that the professional athlete is currently a user of BioSteel items, which are cannabidiol (CBD)– based. According to the business, Mahomes– who led the Chiefs to a Super Bowl triumph in February– had his trainer initially advise them to him.
Canopy Growth bought BioSteel at a time when acquisitions in the market share-hungry marijuana market were still relatively regular.
Mahomes will be a sort of wedge for BioSteel to grow on the U.S. market. At the end of July, Canopy Development revealed a specialized website, ShopCanopy.com, through which it sells its numerous CBD brand names to American consumers. BioSteel is among the brands included on the site.
Of its new celebrity endorser, Canopy Development stated that “[a] s a member of Team BioSteel, Mahomes will assist increase awareness for the BioSteel brand as it continues to increase within its category and take on the market’s giants.”
Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.”> Eric Volkman has no
position in any of the stocks discussed.
The Motley Fool has no position in any of the stocks pointed out.
The Motley Fool has a disclosure policy“>