CULTIVATED: The next fashionable cannabinoid, inside the world of cannabis influencers, and more

Welcome to Cultivated, our weekly newsletter where we’re bringing you a within look at the deals, patterns, and personalities driving the multibillion-dollar global marijuana boom.

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Pleased Friday everyone!

I hope everybody took pleasure in the reduced week.

I’ll keep it quick: we’ve got some excellent stories on tap for you in this edition. First, I spoke with Richard Acosta, the CEO of the newest cannabis REIT.

My coworker Yeji took a deep dive into CBN, which could be the next stylish cannabinoid after CBD.

SPACs are a significantly common structure used to invest in cannabis business due to the fact that most conventional financiers– like pension-backed hedge funds or personal equity companies– are reticent to get included in the industry, because marijuana is federally illegal in the United States.

Anjela’s cannabis-centered brand name, Koala Puffs, has over 900,000 fans throughout Instagram, YouTube, Snapchat, and Twitter.

Chart of the week

In the United States, Colorado spent the most on marijuana per capita in 2019, at an average of $268 per individual, followed carefully by Nevada ($242) and Alaska ($192). Remarkably, some states on this list with only medical programs– like Montana, Arizona, Oklahoma, and Rhode Island– are outpacing some states with full legalization in regards to costs per capita: