New Launched this year, Hanayu is a brand of CBD oil in Germany started by three friends. Available in three sizes — from the more typical 200mg bottle to a hulking (relatively speaking) 1000mg — Hanayu’s oil is balanced for “energy and focus for your day, inner peace and relaxation for the night” within the…
Launched this year, Hanayu is a brand of CBD oil in Germany begun by 3 pals. Offered in 3 sizes– from the more common 200 mg bottle to a hulking (fairly speaking) 1000 mg– Hanayu’s oil is stabilized for “energy and focus for your day, inner peace and relaxation for the night” within the allotted 0.2%THC limitation in Germany. Utilizing a specifically developed and patented low pressure procedure, their oils are made in Germany and Austria and, in the meantime, offered just online. Hanayu’s identity and product packaging have actually been designed by Hamburg, Germany-based EIGA
While full-on, high-inducing cannabis items and retailers have actually been getting high-end design treatments, CBD oil has, for the most part, resided in a style purgatory where the different logos and product packaging for the hundreds of brands out there attempt to depict the item as both cannabis-esque and pharma-esque, landing in a weird pastiche of marijuana visuals and apothecary vibes All that to state that Hanayu is more directly placed as a lifestyle, feel-good brand more in tune with the growing trend of finely-presented marijuana products with a logo that might quickly be for a fashion brand. I take that back since a lot of style brand names now are dull sans serifs and this is a fairly exotic high-contrast sans with some exaggerated shapes and sharp edges that, well, provide the brand name an edge. I truly like the wordmark but I wonder if, like in the other day’s Ably post, the “y” would have taken advantage of being more like the “u” as the angled letterform develops the couple of odd moments in the wordmark, like how it touches the “u”. Still, it’s pretty good and it has character.
The hanayu brand name style uses striking, abstract aspects to present the brand name messages consistently across all channels while making sure a clear distinction from other CBD brands.
The product packaging has zero cannabis leave visuals on it and it’s a CBD oil wonder. Instead, it includes some abstract illustrations that are quite trippy and, if stared at too long on their own at big sizes, a little disturbing however the way they are used in the round boxes, taking up an extremely restricted area and serving more as accents, they look gorgeous and the structural thick black line that crops them feels extremely stylish, with the rest of the bundle in a minimalist approach.
Total, this is definitely on the creative end of the spectrum and it can probably pay for to be that method as it’s not implied to be a mass market CBD oil product which has to rely on those quick, easily-absorbable (pun!) marijuana references to sell more effectively however it’s usually niché products like this that gradually leak (pun!) into the mainstream for better total style choices and that must provide some inner peace for us design snobs.