Jenna Owens, founder of Fitish skincare brand, Photo Credit: Renato Rimach Photography Photo Credit: Renato Rimach Photography Let’s talk side hustles, the search for balance, and building the thriving CBD-infused skincare brand, Fitish. But there’s nothing “ish” about Jenna Owens’ career or success. You might recognize Owens’ name as the former cohost of the renowned…
Let’s talk side hustles, the search for balance, and building the growing CBD-infused skincare brand, Fitish. There’s absolutely nothing “ish” about Jenna Owens’ career or success.
You may recognize Owens’ name as the previous cohost of the prominent nationally-syndicated radio show, The Kidd Kraddick Early Morning Show, where she acted as an on-air character for 12 years.
The entrepreneurial venture Fitish, which Owens released in April 2017, started as the Fitish30 fitness program, and has actually since ended up being understood for its CBD-infused skincare line, which is offered on Fitish’s website in addition to at significant retailers like Neiman Marcus and Urban Outfitters. Since launching with Fitish’s launching items, the “Tone Down” CBD facial mist and the makeup setting spray, “Don’t Sweat It,” the “Dew It” moisturizer has actually ended up being an immediate classic.
” The whole idea was born out of a word– the name of the brand and my own individual journey to find more balance in my life,” Owens shares. “On the radio, I typically got asked by our audience what I did to remain in shape and I always just replied with, ‘I’m not fit, I’m simply fitish.‘”
As Owens was juggling a broadcasting career with her side hustle, finding the time to squeeze in a workout was showing to be a difficulty.
” As I’m sure numerous females do, I was comparing myself to the Fitstagram women. I believed, maybe there’s really a concept here and I can show people that it is possible to work out successfully and have more balance.“
This look for balance eventually blossomed into the Fitish workout program and after that the prospering skincare brand, when Owens had an “aha” minute in the fitness center locker space:
” I knew I wished to establish a product and spent over a year considering how I could effortlessly integrate the Fitish way of life into that. It occurred to me at one very specific minute post-workout class in the females’s locker space. We were all coming from work, in some cases still in makeup, and going out for drinks or conferences right after. We were just refurbishing post-class. It was the lightbulb minute I had actually been seeking for so long. We needed aid with a seamless transition from work, to gym, to social life. Athletic beauty required to be a thing. Why wasn’t there a line of items geared towards this mindset? I understood I needed to make something that was easy to use on-the-go and inexpensive.”
For Owens, credibility has actually constantly been a key part in her personal brand name’s success, and now in her items’ success. “Hosting a radio early morning show for over a years, it’s difficult to fake a personality.
Although Owens left early morning radio to handle her service full-time, fans of her voice and candor can now catch her on Fitish: The Podcast, with previous radio cohost J-Si, where they bring their enthusiasm for psychological health awareness to the podcasting airwaves.
Learn how she discovered the guts to pivot, how she discovered her function, and why keeping Fitish available is vital to her.
Karin Eldor: Why did you make the products CBD instilled?
Jenna Owens: I had actually been a big supporter of CBD for quite some time currently at this point. It was when only a few casts were on the market. I had actually been utilizing it for stress and anxiety and muscle pain successfully. The farm bill passed and it was legendary timing. I believed, if CBD can be this anti-inflammatory internally, I wonder what it could do topically.
How did this leap make you feel? I understand there was fear, of course …
Owens: It’s funny because in my retired-ish statement as I jokingly referred to it on the show, I was candid and stated I sat on the choice for a very long time intending to get that 100 percent feeling of certainty. The reality is I don’t think any career leap is going to be simple or particular. It feels more like a cliff dive! I ended up with a 75 percent certainty, 60 percent on some days. Regardless, I felt it was important to follow my impulse. You can’t get to second base with one foot still on first. I still get up in the middle of the night racked with entrepreneur anxiety, but I do not regret the choice at all. How would I understand what Fitish could be without taking that leap?
Eldor: I love the art of the pivot when it comes to females altering profession lanes. What suggestions do you have for other females wanting to do the very same?
Owens: We all make time for the things we want to do. I hear so frequently from ladies that desire to begin a side hustle, that they do not have time.
Once you choose you are alright with stopping working and you don’t wish to live thinking, what if I had tried that?, then you know your response.
Eldor: I also like that it’s important for you to preserve ease of access, with a reasonable rate point (your most costly item so far is “Dewing It,” priced at $47), while still maintaining an elevated appearance.
Owens: I believe as a business owner, it’s essential to know your client. Especially when business is constructed around D2C. I understood my radio audience and what they were trying to find, and what they would not wish to spend. I don’t associate with the super unaffordable high-end market since I’m not that. Thinking about the scenario we are going through, the luxury market feels even more unrelatable.
Eldor: What was the very first big moment for Fitish charm, when you knew you were going in the right direction?
Owens: I’ll never ever forget the very first wave of genuine customer evaluates we got from the Tone Down CBD mist. I was in the service of recovery
Eldor: What else are you working on?
Owens: Working on scaling. I can reveal Fitish Pet is one location I’m particularly delighted about.
Eldor: While Fitish is scaling and you are growing more and more as a skincare business owner, I like that relatability stays a priority for you.
Owens: I prefer the candidness of what life is actually like, not the viewed perfection. By pulling back the curtain on my own battles, I organically and unintentionally created a community of supporters who were delighted to follow along on my business venture as a result. I also reveal clients what we are dealing with, and prospective stops working or disasters. The struggle is far more intriguing than the success.