Agency: Safari Sundays Photographer: Kim Alexis Photography Location: United States Project Type: Concept Packaging Contents: Whole Flower CBD Sticks Packaging Substrate / Materials: Cardboard Printing Process: DigitalCBD has become the poster child for modern wellness, it can be used to optimize and control personal well-being, helping us through pain from serious disease to modern dis-ease.…
Agency: Safari Sundays
Photographer: Kim Alexis Photography
Place: United States
Task Type: Idea
Packaging Contents: Whole Flower CBD Sticks
Packaging Substrate/ Materials: Cardboard
Printing Process: Digital
CBD has become the poster kid for contemporary wellness, it can be utilized to enhance and manage individual well-being, helping us through discomfort from severe disease to contemporary dis-ease. Oriel entire flower CBD sticks are used in conjunction with the Omura heat-not-burn gadget for ideal wellness. By producing premium and thought about blends of herbs like chamomile, peppermint and lavender with whole flower hemp CBD, Oriel was created to open the power of nature to make self-care simpler, more efficient and genuinely transformational.
Safari Sundays was entrusted with taking the easy concept of a CBD health brand that uses genuine herbs with hemp and bringing it to life in the form of insight, brand name technique, placing, naming, brand design, packaging style, way of life and product photography, site and off pack executions like merchandise.
The name Oriel translates to window, and the idea of openness and light filters through all aspects of the brand, from color to easy information.
The design constantly plays with the basic but effective concept of 2’s, 2 colors coming together, two circles in our brand icon “O”, two background textures in our photography and using light and shadow, all of which are meant to nod to entire flower hemp and natural herbs coming together.
While product photography shows a bird’s eye view of the item on natural textures like wood and marble with herbs and flowers coming into the shot to develop a scene that provides the sensation of each blend.