Sephora is making an effort to regulate products that claim to contain CBD. The beauty retailer announced its “CBD Standards” on Feb. 26 that “sets parameters around CBD potency, ingredient quality, and manufacturing processes,” making it the first national retailer to implement stricter CBD standards. “Search for CBD on Sephora.com has increased over 1,000 times…
Danielle Jackson” data-cta=”true” data-gid=”1922153″ data-img=”https://media1.popsugar-assets.com/files/thumbor/xTeF82HDV59OC8dWia79nibWWrk/950×0: 4228×3278/fit-in/320×320/filters:format_auto-!!-:strip_icc-!!-:sharpen-!1,0,true!-/2020/02/26/902/n/1922153/a9d0a1ba5e56d7660b2d31.83785479_/i/sephora-regulating-cbd-products.jpg” data-loc=”node-page” data-nid=”47257119″ data-node-type=”text” data-permalink=”https://www.popsugar.com/beauty/sephora-regulating-cbd-products-47257119″ data-pin-caption=”Sephora Will Now Be Regulating Products That Claim to Be Made With CBD” data-revision-timestamp=”1582749920″ data-share-image=”https://media1.popsugar-assets.com/files/thumbor/hx4WVRDDj0r8LCY00mFPctexM88/7×121: 5000×2179/fit-in/1024×1024/filters:format_auto-!!-:strip_icc-!!-/2020/02/26/902/n/1922153/a9d0a1ba5e56d7660b2d31.83785479_/i/sephora-regulating-cbd-products.jpg” data-share-pinterest-image=”https://media1.popsugar-assets.com/files/thumbor/yKTxJkwzVWGnehPrQXNCVP8K2JQ/1407×0: 3592×3278/fit-in/2185×3278/filters:format_auto-!!-:strip_icc-!!-/2020/02/26/902/n/1922153/a9d0a1ba5e56d7660b2d31.83785479_.jpg” data-sharingurls=”[“https://www.popsugar.com/node/47257119″,”http://www.popsugar.com/beauty/sephora-regulating-cbd-products-47257119″,”https://www.popsugar.com/beauty/sephora-regulating-cbd-products-47257119″]” data-tags=”Beauty News,Sephora” data-timestamp=”1582751100″ data-title=”Sephora Will Now Be Regulating Products That Claim to Be Made With CBD” data-twitter-title=”Sephora Will Now Be Regulating Products That Claim to Be Made With CBD” data-uid=”19359276″ id=”post-47257119″>
Sephora first started carrying CBD
products online in2018, and it wasn’t up until the list below year that the retailer released one in stores with Lord Jones. Today, Sephora is selling items from 4 CBD brand names in over170 stores.
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” There’s a threat with numerous brand-new brands and claims of turning consumers off entirely,” Deily said. “There has been a tsunami of brand-new CBD brand names releasing, and this has actually been going on for over a year. Brand activity in this area has in fact made us more conservative.”
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