Bluebird Botanicals admits CBD doesn’t always workFounded in 2012, Bluebird Botanicals is one of the emerging industry’s older brands.Bluebird It’s probably no surprise that, since the pandemic started, online sales of CBD products have seen a significant uptick. CBD already passed the billion-dollar mark in 2018, but the onset of Covid-19 has led some brands…
Yes” data-auth=”” data-authors=”robert-klara” data-bitlyurl=”https://adweek.it/2MHadjz” data-categories=”cannabis-marketing” data-company=”” data-date=”2020-06-08 09: 08″ data-excerpt=”What happens when a CBD company admits CBD doesn’t always work?” data-featured=”cannabis-marketing” data-id=”1164238″ data-outstream=”yes” data-popup=”” data-tags=”[“cannabis-marketing”,”brand-marketing”]” data-title=”This CBD Brand Is Trying a Novel Marketing Approach: Honesty” data-url=”https://www.adweek.com/brand-marketing/bluebird-botanicals-cbd-novel-marketing-approach-honesty/” data-zone=”brand-marketing” id=”post-1164238″ itemscope=”” itemtype=”http://schema.org/Article”>
Bluebird Botanicals admits CBD doesn’t constantly work
Established in2012, Bluebird Botanicals is one of the emerging market’s older brands. “We are seeing ecommerce sales increase amongst some of the biggest CBD business,” checked out a recent report from the market research study company Brightfield Group, which likewise found that 39%of existing CBD users said they were upping their dosages throughout the pandemic, with a particular tendency amongst millennials and Gen-Z customers to squeeze that extract dropper a little harder.
Bluebird’s campaign likewise takes more of a direct swipe at the dirty efficacy claims other brand names are making by charging that “Purchasing CBD must not be a leap of faith” and marketing Bluebird’s items as: “Just CBD.